EMU Faculty of Communication and Media Studies
Public Relations and Advertising Department
Viral Advertising Competition Brief for High School Students
•The competition is based on promoting the regional culture with the video works participants will prepare in the digital environment, which are about the cultural richness of the region participants live in.
• Theme of the competition is "Keep Your Culture Alive".
• The viral advertisement should have a message that will create an incentive for users to share. If Internet users use a product or service in a video without emphasizing it and the video start to constantly share in the digital environment makes viral advertising is very effective.
• High School (9.10.11.12. grade) students from public and private schools affiliated with the TRNC Ministry of National Education and Culture are eligible to participate in the competition.
• The video works should be in mpeg4 or MOV format, HD quality; the shots which will be taken with a mobile phone should be prepared in 16:9 format (horizontal).
• Duration of the viral advertisement must be a minimum of 1 min and a maximum of 5 minutes, it should not exceed 5 minutes to be accepted for the competition.
• The viral advert must be original.
• The viral advert must be either in Turkish or with Turkish subtitles.
• The viral advertisement prepared with the ANNEX-1 Application Form and Commitment should be uploaded to https://vry.emu.edu.tr.
Viral adverts that do not meet the technical guidelines will not be evaluated.
• The participants are supposed to upload the web address specified for the competition in "xvi" by the end of the working day hours (5 pm) on Tuesday, February 28, 2023.
COMPETITION AWARDS
First prize: 5000TL+ Xiaomi Redmi Note 10s
Second prize: 3000TL+ Xiaomi Mi Band 6
Third prize: 2000TL+ Apple Airtag
